SUPERO loves Cultural Events Festivals Posters
Client
Printemps Culturel Neuchâtel
Prix
Shanghai Graphic Design Biennale 2025
For the “K-Culture” edition of the Printemps Culturel Neuchâtel, the visual identity centers on the letter K, displayed in an oversized format across the posters. This initial serves as the visual anchor for the entire season — a strong, instantly recognizable symbol. Around it orbit playful and evocative variations such as K-Culture, K-Love, K-Movie, K-Fashion, K-Food…, a series of “K” prefixes that, in a pop and dynamic spirit, express the many facets of contemporary Korean culture.
The design draws inspiration from Asian signage: a typeface with bold, elongated contours reminiscent of vertical writing, combined with vivid colors printed in screen printing, amplifying the vibrant and festive energy of this edition.
